Silicone Engineering has been nominated for a prestigious award in recognition of the company’s business growth strategy.

The EEF Future Manufacturing Award is designed for manufacturers who have actively managed and delivered constant business growth in varied departments, within the last three years.

Silicone Engineering has expanded many of its departments within the company, such as sales and marketing, over the last few years.

Employing new faces to lead such departments has not only benefited the company for innovative ideas but turnover and profit has also increased for the business.

Antony Peel, Commercial and Marketing Director at Silicone Engineering, said; “We are very pleased to have been shortlisted for this award and are excited about the outcome.

Being shortlisted acknowledges the achievements of the company over the past few years and commends the hard work, dedication and commitment from the entire workforce at Silicone Engineering.”

Judging for the Business Growth Award is currently underway and representatives from the company will be attending the regional celebration lunch, in November at the Salford City Stadium.

Winning entries will be announced and those shortlisted will be invited to attend another celebration event later in the year, in London.

Silicone Engineering has been rebranding its products and image over the last year, as part of the company’s focus on innovation and to expand the firm’s marketing profile.

The ongoing brand changes have led to the design of new overalls for the shop floor employees.

As well as being part of a marketing strategy, the new venture is part of the health and safety committee, which promotes visibility of health and safety of the business and its employees.

Rebranding the overalls has really made shop floor staff members feel a part of the Silicone family, giving them an overall feel good factor.

“Before the new overalls were created, there wasn’t much structure to the uniform,” said Steve Hadlington, Technical Quality Director at Silicone Engineering.

“There wasn’t much sense of identity on the shop floor but the new overalls now show continuity throughout the business.”

The rebrand shows that Silicone Engineering likes to invest in its staff members as well as improving the company’s image on a whole new level.

Mustaq Patel Operations Director at Silicone Engineering said; “The idea of this rebranding was to personalise the overalls to make all staff members look a part of the Silicone team, showing their names and the company logo.”

Rebranding is a continued method for the company, which will progress throughout other departments at Silicone Engineering. For more updates keep a look out for our monthly newsletter.

 

Silicone Engineering has recently invested in a customer care service training programme called ‘Winning Ways’.

The training programme will give employees a greater understanding of customer needs and expectations. This will help delegates develop their skills and knowledge in eight workshops, based under the following headings:

 

Communicating the vision

Delivering exceptional service

Effective communication

Colleagues are customers too

Supercharge your selling

When the going gets tough

Staying motivated

Talking teamwork

 

As part of their training, delegates will also be asked to create a Personal Development Plan of skills and behaviours, which they will aim to put into practice at work, following completion of the training. HR & Training Coordinator, Joyce Mehta said: “We are very excited about the Customer Care training course run by EEF.

The attendees are an excellent cross section of the company. With their newly acquired knowledge they will take our front line customer service to an even greater level.”

The course will run over a three month period on a weekly basis. Silicone Engineering always put customers first, so if you are looking for great products, excellent customer service and competitive prices then call our ‘happy to help’ team today.